Challenge
Streamlined onboarding for ~2,000 new monthly product submissions. Automation reduced manual effort in data entry and localization. Optimized titles, keywords, and categories drive higher visibility and sales. Bunzl, one of the world’s largest distributors of non-food consumables, manages over one million products from more than 7,000 vendors. Reviewing and standardizing ~2,000 new product submissions each month was highly manual and time-intensive, causing delays, inefficiencies, and reduced operational effectiveness.
Solution
Bunzl partnered with Fog Solutions to launch BunzlBotCopy.ai, an AI-powered platform built on Azure and Databricks. The solution automates product data ingestion, title standardization, image validation, content localization, and keyword optimization. By reducing manual intervention and accelerating content workflows, BunzlBotCopy.ai enables faster product onboarding and consistent, market-ready descriptions across regions. Multilingual translation/localization expands reach across international markets.
Results
Faster time-to-market
Automation reduced manual effort in data entry and localization.
Optimized titles, keywords, and categories drive higher visibility and sales.
Improved Customer Engagement
