Challenge
Tribute Technology helps funeral homes and cremation providers deliver meaningful, memorable end-of-life experiences through innovative digital tools.
With over 15,000 individual business websites - many featuring e-commerce flower stores - the opportunity for scale was clear. But growth had stalled. Siloed data, flat sales, and inconsistent tracking made it difficult to see what was working, or why.
Solution
Nimble Gravity partnered with Tribute on a full end-to-end business strategy. We built a centralized data lake, created a roadmap to consolidate legacy platforms, and redesigned the shopping experience across 15,000+ individual business websites. We also worked with internal teams to embed new capabilities, supporting learning, culture, and change from the inside out.This was more than optimization. It was a fundamental transformation of Tribute’s eCommerce engine, delivering immediate commercial results and long-term strategic value.
Results
50% uplift in EBITDA
In the first six weeks
27% increase in conversion
Across over 60 million monthly active users
Consistent analytics
Unified analytics and measurement across all 15,000+ individual business websites
