Today, understanding our users is crucial to improving our websites or apps. Google Analytics 4 (GA4) stands out as a tool that helps uncover user insights.
Knowing how users engage with our websites and apps is crucial for improvement. Google Analytics 4 (GA4) plays a key role in providing insights into user behavior. In this blog, we'll focus on GA4 events—essential components for understanding user interactions.
Using events within the platform. Additionally, we'll break down the various types of events GA4 offers. But before we dive into these specifics, let's establish some foundational concepts.
Let's establish some foundational concepts.
Events are interactions that analytics tools track, such as Google Analytics 4. They are tracked even if there is no pageview.
Common events:
Events help us make better data-driven decisions to:
Granular User Insights:
Event tracking breaks down your user's actions into specific and measurable KPIs. The detail level goes beyond standard page view data.
Conversion Tracking:
Conversions help you understand funnels and works in GA4; you can choose which events can be conversions.
Content Performance Evaluation:
Helps you to create more engaging content for your target audiences.
There are four different types of these events:
Automatically collected events
Tracked by default in GA4, measure how users engage with your website, giving specific details about pages, actions and time spent.
Explore Google Automatically Collected Events Documentation and know more.
Enhanced measurement events
Like automatically events these are tracked automatically in GA4 but can be enabled or disabled.
To find the enhanced measurement events:
Tip: While Enhanced Measurment may offer a simple way to track, its lack of customization may limit the insights you can get from your website or app.
Enhanced events work by reading the HTML of your website. If you are using a web development framework, firing the events can be challenging, so try to use custom events instead.
List of enhanced measurement events in GA4:
Explore Google Enhanced Measurment Documentation and know more.
Recommended events
Google suggests setting a valuable event list for tracking user interactions. These events apply to all GA4 properties and business verticals.
To activate them, we must send the exact event name and parameters specified in the Google Documentation.
Explore Google Recommended Events Documentation and know more.
Feeling overwhelmed? We have you covered. Nimble Gravity web analytics experts can help you audit and enhance your GA4 implementation. Reach out to us at sales@nimblegravity.com.
Custom events
Custom events measure personalized actions on our websites. This helps us analyze in detail, especially when enhanced and recommended events are not enough.
But they need extra settings to work in GA4 depending on your analytics capabilities.
Explore Google Custom Events Documentation and know more.
Start by doing a measurement strategy to list all the event types we will need on our website or app.
Go as deep as you want, no one knows your site better than you.
If you don’t know where to start you can follow our next recommendations:
Custom events limitations.
Item |
Limit |
Custom Events |
500 per app user per day (for app data streams only). Automatically collected events and enhanced measurement events do not count toward the limits. |
Length of event name |
40 characters |
Event parameters per event |
25 event parameters |
Item scoped parameters per event |
In addition to the prescribed item-scoped parameters for each recommended ecommerce event, you can include up to 27 item-level custom parameters in an ecommerce event. |
Length of event-parameter name |
40 characters |
Tip: Google Analytics 4 (GA4) doesn’t process or save events, event parameters, or user properties that exceed these limits.
Conclusion:
GA4 events are crucial for understanding user behavior. These insights show how users interact on our website.
They give granular insights into user interactions, enabling conversion tracking, content performance evaluation, and data-driven decision-making.
Key types of GA4 events include: