Are you ready to make the switch from Universal Analytics (UA) to GA4? If so, it's important to have a clear migration strategy in place to ensure a smooth transition. Keep reading to learn recommended steps to help you build your strategy. 1. Identify your key...
Find out why you should switch to GA4 from UA as soon as possible!...
Attention all marketers, product managers, and developers: It's (sadly) time to say goodbye to Google Optimize, it is getting turned off before the end of 2023. Google announced today that Google Optimize and Optimize 360 will sunset this year, on September 30, 2023. Any experiments and...
US consumers spent $8.9 billion in 2021 on Black Friday online, according to data from Adobe Analytics' Digital Economy Index. This year’s Black Friday forecast e-commerce sales are projected to grow 1% YoY at $9 billion and your store can get a share. According to Salesforce’s 2022 Peak Holiday Shopping...
Over the last 22 years, give or take, my career has focused on digital marketing, e-commerce, growth, digital sales operations, business development, and more all with a high focus or sole focus of digital. A little less than a year ago I took the leap...