Thought Provoking

Nimble Gravity Insights

Google Analytics for Insights

Is Google Analytics the most underutilized tool in the digital marketer’s toolkit?  Marketing software, tools and analytics have exploded over the last decade.  Scott Brinker has been keeping track of this trend at for many years and his 2020 Marketing Technology Landscape is so crowded it’s

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Data Visualization – Some Common Problems

The modern world is increasingly guided by data and data driven decisions. New information is continuously being mined for the sake of inference and understanding. However, data can be misrepresented and/or easily misunderstood. Data visualization tools like graphs, plots, animations, etc. are an essential way

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Digital transformation is not (JUST) ecommerce

While we believe most companies benefit from moving their product catalog and service offerings online, a digital transformation is much more than simply a better website or an online store. Here are five ideas for digital transformation beyond eCommerce that can be considered for almost

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The DATA driving Tesla innovation and valuation

As of this writing, Tesla is the most valuable automaker in the world by market cap, besting other worldwide juggernauts such as Toyota, Volkswagen, and even Detroit’s “Big Three”.     But How? Audi’s CEO has stated, in an interview with German newspaper Handelsblatt, that

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Big Data is BS!

What is the definition of Big Data? “Data that is so large, fast or complex that it’s difficult or impossible to process using traditional methods.” according to our friends at SAS[i]  Where is the line for “too large, fast and complex”?  Data sets that are

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Things We Believe

We believe that digital transformation isn’t just eCommerce, online lead generation and marketing – we take a wider view that it can mean entirely new business models that aren’t even possible without digital. · We believe in customer-driven decisions and user-centric design. If you’re not

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Let’s talk About Your Data and/or Digital Transformation

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