Is Google Analytics the most underutilized tool in the digital marketer’s toolkit? Marketing software, tools and analytics have exploded over the last decade. Scott Brinker has been keeping track of this trend at www.cheifmartech.com for many years and his 2020 Marketing Technology Landscape is so crowded it’s...
While we believe most companies benefit from moving their product catalog and service offerings online, a digital transformation is much more than simply a better website or an online store. Here are five ideas for digital transformation beyond eCommerce that can be considered for almost...
As of this writing, Tesla is the most valuable automaker in the world by market cap, besting other worldwide juggernauts such as Toyota, Volkswagen, and even Detroit’s “Big Three”. https://www.statista.com/chart/22043/market-capitalization-of-publicly-traded-car-manufacturers/ But How? Audi’s CEO has stated, in an interview with German newspaper Handelsblatt, that Tesla is...
What is the definition of Big Data? “Data that is so large, fast or complex that it’s difficult or impossible to process using traditional methods.” according to our friends at SAS[i] Where is the line for “too large, fast and complex”? Data sets that are...
We believe that digital transformation isn’t just eCommerce, online lead generation and marketing – we take a wider view that it can mean entirely new business models that aren’t even possible without digital.· We believe in customer-driven decisions and user-centric design. If you’re not digitizing...